Company Information

This section provides additional details about the legal and operational status of NotifiUs, LLC dba Call Theory.

Contact information
Call Theory

Company Values

These are the motivations, ideas, values, and goals that drive my business decision-making and focus.

Open & Transparent
These values come through in both our products (open-source software), planning process, and our every-day interactions with our customers, vendors, and peers. This page is a testament to the information available publicly, and I hope to continue expanding what metrics display here.
Adaptable & Iterative
The COVID-19 pandemic threw a wrench in my previous business plans. While I've adapted and continue to make improvements in my strategy, I was only able to do this through feedback and iteration from clients. This feedback loop is imperative to my ongoing decision making.
Promote Best Practices
The easiest way to promote best-practices is to follow them yourself as a role-model for others. Doing so will foster discussion and promote awareness of normal security, infrastructure, and application protocols.
Attention to People
The call center and answering service industries have a stigma to overcome. As a result, I believe you must design products and services that cater to the usability by callers, call centers, agents, and clients - sweat the details so they don't have to.

(More coming soon)

Company Metrics

A selection of business metrics for NotifiUs, LLC

Company Name
NotifiUs, LLC
Doing Business As (DBA)
Call Theory
Company Logo
NotifiUs, LLC
Call Theory Logo
Call Theory
Business Registration
State of Ohio
Certificate of Good Standing
LLC Member(s)
Patrick Labbett
D-U-N-S® Number
E&O Coverage Per Claim
Certificate of Liability Insurance
IRS Form W-9
Coming Soon
Coming Soon
Annual Revenue
Coming Soon
Call Theory

Company Roadmap

My goal is to quickly and iteratively prioritize work based on customer and peer feedback. The timeline below represents that outcome from last quarter. I publish the primary goals for the next quarter so you can get an idea of "What's in the pipeline" and provide feedback on items that interest you.

Patrick Labbett, Managing Member
  • January 2021

    Primary Goals:

    • Call Theory Support Subscription Plan Updates
    • Call Center KPI Dashboard API and Web Portal
    • Build-A-Script Workshop: API Edition Onboarding

    Secondary Goals:

    • Managed SMS Aggregator Hosting Service
    • Mission Control Application for Call Theory Community Tools
  • February 2021

    Primary Goals:

    • Build-A-Script Workshop: API Edition Workshop Sessions

    Secondary Goals:

    • Open Source Inbound Email Handler for Amtelco call centers
  • March 2021

    Primary Goals:

    • 2021 NAEO Annual Conference (tentative)
    • Open Source Inbound Email Handler for Amtelco call centers

    Secondary Goals:

    • Managed Intelligent Series Disaster Recovery Hosting Service
  • April 2021

    Primary Goals:

    • Open Source Operator Chat for Call Centers
    • Q1 2021 Internal Product Implementation Audit

    Secondary Goals:

    • Quarterly Business Strategic Planning & Updates
  • Quarterly Planning (April 2021)

    Updates will be posted after strategic planning session

    Topics for prioritizing/consideration:

    • Scripted Browser: Handle client websites with ease
    • Build-A-Script Workshop: Client Website Edition
    • Infrastructure-Is-Easy Workshop: Managing SQL
    • Build-A-Script Workshop: Advanced T-SQL Scripting
    • Learn-To-Theme Workshop: miTeamWeb Edition
    • Open Source Client Portal/CRM

NotifiUs, LLC DBA Call Theory
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